there are always differences in viewpoints, ideas, and opinions about
the content of tasks being performed, which is a type of interpersonal
conflict: task conflict (Reid, Pullins, Plank, & Buehrer, 2004). Although
extant research has reported that effective communication helps

resolve disputes, which negatively affect the buyer’s perceived conflict
(e.g. Sanzo et al., 2003; Sanzo et al., 2007; Sharma & Patterson, 1999),

یک مطلب دیگر :

it does not mean that high level of effective communication is always
accompanied by low level of task conflict. For example, Zaheer et al.
(1998) argue that “boundary spanners are more likely to confront
trusted counterparts with ‘harsh truths’ than those they do not trust”.